Luggage as business gift: how to choose?

Le 23 septembre 2014

Looking for a durable, useful corporate gift with a large customizable surface? Advertising baggage meets these essential criteria for effective communication through objects. But for this communication medium to remain visible, it must be appreciated by the target; prior reflection avoids failure. From cotton bags to travel suitcases, promotional luggage is as well suited to finding promotional items for a trade show as it is to offering a high-end corporate gift to a valued client.

Defining the recipient’s needs and interests

In order to be sure that your advertising is used and appreciated by the recipient of the gift, it is important to think about the target’s needs beforehand by identifying their hobbies, their lifestyle, their mobility, etc. Employee, client or partner, try to know your target’s activities to give them a gift adapted to their needs:

A sporty person who runs as soon as they rush to blow off some steam after work? Choose a sports bag depending on the practiced sport. A bag for a footballer will not have the same size and storage as a bag for a mountain biker or runner.

Promotional leisure bag – Does your recipient regularly go to trade fairs, conferences or seminars? Choose a conference bag in which they can carry their documents or laptop. Easily transportable and practical, your logo will be distributed throughout the target's business trips. 

Advertising suitcase – For a recipient who travels often, a suitcase or trolley guarantees appropriation when the recipient travels. If the recipient is already largely equipped, a toiletry bag may also be appreciated. The suitcase allows your image to travel nationally and internationally. It is a gift well appreciated by salespeople who are often on the move.

Advertising tablet cover – For a high-tech head who is always connected, computer or tablet covers are essential accessories that are quickly appropriate. You must try to identify the recipient's equipment in advance to gift them an appropriate cover. 

Advertising luggage: which bag for which objective?

The main interest of promotional baggage is that it supports the mobility of the recipient, whether locally or internationally. The company logo is therefore mobile, it accompanies the target in their daily movements or when traveling. But advertising can be used to meet very diverse objectives:

Unveil your eco-responsibility

Are you a company committed to a CSR approach or is your recipient sensitive to environmental issues? Promote your initiative and your commitment to the environment with ecological luggage made from recycled organic cotton.

Economical and practical, promotional bags

Promotional bags are an ideal promotional item for large-scale communication in a local area. During a trade show, an open day or a conference, this means of communication can stand out from the classic advertising pens or key rings. With an attractive design, they can be quickly adopted by recipients on a daily basis, to carry food at lunchtime, go shopping, etc. 

Branded advertising bags

More robust than cotton bags, promotional suitcases guarantee a gift with a better lifespan. Ideal as a high-end corporate gift, there are promotional suitcases from prestigious brands such as Horizon, Inès de la Fressange, Lexon, etc.

The customizable suitcase

Ideal for equipping your company's employees, this suitcase has the advantage of being able to be customized as much as one’s wants by easily changing the visual. Simply print a new visual and the suitcase can be re-customized in just a few minutes.

Whatever type of luggage is gifted, there are numerous marking techniques to customize the corporate gift with your colors, your image or your logo.

Whatever type of luggage is gifted, there are numerous marking techniques depending on the desired material and colors: screen printing, embroidery, transfer, embossing, etc.