Business gift reseller: an essential contact?

Le 25 novembre 2014

Who has never wondered why go through an intermediary site instead of directly contacting a promotional item manufacturer? This question is even more legitimate when it comes to high-end branded corporate gifts... Why not buying the item directly from the brand in store or on its website? And yet, a promotional item reseller is a valuable ally to support your communication campaign. Discover the main reasons to call on an object communication professional to purchase your corporate gifts and promotional items.

Websites dedicated to promotional items and corporate gifts continue to flourish online with increasingly specialized sites. It can be difficult to navigate this profusion of choices and determine the gift best suited to your needs. If you think you can avoid going through a promotional item reseller and get by, try answering this series of questions:

• Do you know the marking techniques and their compatibility with different materials?Do you know the quantity you want for your campaign?

• Do you know all the terms and conditions of a quote: dimensions, quantity, delivery material, etc.?

• Do you know the colors and formats that comply with printing standards?

• Do you know which object is suitable for your corporate gift intention? Do you know the latest developments and trends in the market?

Unless you operate in the promotional item sector, these questions remain unanswered and the need for help from a promotional item reseller becomes essential. Saving time and money, the support of a professional is inevitable for the success of your communication campaign by object.

Support in defining your campaign

With in-depth knowledge of many sectors due to the diversity of its customers, the reseller is a trusted intermediary who can be contacted for any new needs. With advice, the reseller supports you in defining your target, budget and objectives. The reflection will be oriented very differently depending on the expected objectives of the operation:

• Searching for goodies for large-scale communication at a trade show.

• Looking for a high-end gift intended to build the loyalty of an important customer.

Familiar with printing and customisation deadlines, they are also an excellent contact for defining a schedule for the operation. These valuable tips guarantee the achievement of positive results for your communication campaign through the definition of an adapted and effective communication strategy.

Quality control: a discerning and experienced eye

As promotional item websites continue to grow and new ones arrive, it becomes difficult to assess the quality of product offerings. If some price offers are attractive, the poor quality of a product can harm the image of your company.With a selection of reliable and professional manufacturers, the reseller helps you find quality products suited to your budget. Knowing the subtleties of each material, printing formats and other technical characteristics of products, the reseller represents a valuable and experienced ally to guide you in your choices and find quality products adapted to your needs. This control of suppliers, delivery times and product quality avoids unnecessary expenses linked to late deliveries, poor quality items or unsuitable customization.

A professional on standby

Participating in numerous specialized trade fairs and monitoring the promotional item market on the web and in the press, a promotional item reseller constantly develops their knowledge of the sector and comes into contact with numerous manufacturers. They are therefore attentive to new developments and market trends and to the communication issues of companies and organizations in a wide variety of sectors. This in-depth knowledge of the sector allows you to benefit from relevant advice for your communication by object.

Knowledge in branding techniques

Including a company logo or slogan may seem easy to implement. However, this represents a reflection on the location of the information and its format. From the choice of size to that of colors, the wise advice of a professional guarantees the appropriate visibility of your brand image. They will also be able to determine the marking technique most suited to the material of the object according to the desired effect: embroidery, screen printing, engraving, pad printing, flocking, etc.

Calling on a reseller specializing in communication through objects provides real assistance and a human presence that a website with a product catalog cannot offer. Consultant for the strategy around your communication, they plays the role of quality controller of your corporate gift and manufacturing times with manufacturers, they are an essential partner to avoid unnecessary expenses and guarantee the success of your operation.