Corporate gift trends: a look back at 2014
Le 12 décembre 2014
The Omyagué company carried out a recent study on the major trends in the corporate gift market for customers or employees, with 513 companies using corporate gifts as a loyalty and motivation tool. It seems that quality is increasingly favored over quantity with companies ready to spend more for a controlled quantity.
This study presents an estimate of the average budget between 30 and 65€ per person. Corporate gifts from prestigious brands remain the preferred expenditure for companies that associate their image with luxury, prestige and quality.
Image and recognition for companies using business gifts
High-end corporate gifts are a must for employee recognition and customer loyalty for companies in many sectors, from banks and insurance to communications, commerce and even service companies.If the size and sector of companies present a significant diversity, the objectives of business gifts meet objectives common to all sectors:
Motivate and stimulate employees or partners
Recognize a commercial gesture
Build loyalty and maintain friendship with customers.
Corporate gift criteria
According to the Omyagué study, price remains the number one search criterion in 60% of cases; companies looking for corporate gifts know the number of employees, customers or partners to thank and the budget allocated for this purpose.
Secondly, quality is a criterion which is increasingly essential with companies concerned about seeing their image damaged by a poor quality corporate gift. This 49% choice explains the attraction of companies for branded gifts. The originality of the product is also an important criterion (45%) while corporate gifts are becoming more commonplace and the offer continues to multiply. The usefulness of the gift is in 4th place (30%).
Personnalizing corporate gift remains a determining factor since 90% of companies want to associate their brand with the object. With many advertising branding techniques, the customization of corporate gift is essential for the visual memory and recognition of the recipient when using the business gift. Without customization, the object remains associated with the issuer but stays in a relationship linked to the person while the marking truly associates the company with the corporate gift.
On the product side, gourmet products remain the first choice for corporate gifts according to the study (34.3%) followed by champagnes and wines (32.4%). Then, office accessories (28.4%) useful in professional life are ahead of fashion accessories and luggage (26.5%) then high-tech products (26.5%).