The Pink Month Goodies: communicating in support of a cause
Le 09 septembre 2024
After the summer period which has just passed, a new annual event is coming up. Traditionally carried out in October, the Pink Month is an action carried out in favor and support of people suffering from or in remission from breast cancer.
What is the Pink Month? How to participate with your company? How can you show your support for this cause?
What is the Pink Month?
At the beginning, the Pink Month is an action aimed at informing, raising awareness but also mobilizing everyone about the importance of breast cancer screening. For 26 years, the Pink Month has been a month dedicated to raising awareness of early detection of breast cancer.
During this period, numerous events take place in different cities in France: races, trade fairs, screening campaigns, challenges. The objective of these events is, as with many charity events, to raise awareness of the disease and to collect donations to support women throughout the illness. Donations are used to:
clinical research
therapeutic innovation
psychological support
reconstructive surgery techniques.
Today, one of the most representative objects of the Pink Month are the pink ribbons, small ribbons similar to the AIDS ribbons, but pink. Every year, an award ceremony with the same name is also celebrated.
How to participate in the Pink Month as a company?
Whatever your position in the company, the Pink Month is an ideal opportunity to engage your company in charitable action. Motivate a team to participate in a race, raise awareness in the company, all participation counts.
Raise awareness among your employees about breast cancer
Organize conferences led by health professionals to inform your employees about breast cancer. Disseminate testimonials, advice, and information on breast cancer prevention and screening through newsletters, posters, brochures, and other media.
Facilitate access to screening by scheduling sessions directly in the workplace with health professionals, thus making screening more accessible for your employees.
Motivate your employees to get screened by providing them with a list of centers where they can have a mammogram and a clinical breast exam (observation and palpation).
Take part in solidarity challenges during the Pink Month
Propose to all motivated people to get involved in charity initiatives, such as making heart-shaped cushions, chemotherapy caps, or “lovely bags” (drain bags). These creations will be offered to women affected by breast cancer.
Offer the option to your colleagues to take part in a sporting challenge to raise funds for breast cancer research. Whether it's a marathon, a triathlon, a run, a walk, a cycle or a connected challenge, there is an activity for everyone!
Make donations to associations
Companies, like individuals, can make donations to associative organizations. It is even possible to obtain a tax reduction. To encourage your employees to give, you can first set an example by making a donation as a company.
Personalize promotional items for the Pink Month
In this context, you can ask your company to participate and support your team or to produce goodies for the event. There are many possible promotional items: t-shirts, key rings, pink ribbons, lanyards. Once the object has been chosen, it is possible to personalize it with marking to insert your logo, a slogan or any mention that seems interesting to you.