Which promotional items should you choose for a trade show?
Le 20 mars 2014
Whether it is a public event or a specialized event for professionals in a sector, trade shows offer communication opportunities to capture new prospects, develop brand awareness and gain visibility. The difficulty is the presence of competing stands from which it is sometimes difficult to stand out. Find out how to exploit the potential of promotional items for a trade show to attract visitors to your stand. You can reach new prospects by leaving them with a souvenir marked with your logo and contact details.
Advertising items todistribute on a large scale
If the objective at the show is to reach a maximum number of visitors, it is preferable to provide promotional items that can be distributed in large quantities, are easy to transport and useful. Classic promotional items for a show like key rings, pens and even promotional USBs are widely used by exhibitors. Small gifts to give on the booth to attract the audience; these very useful little objects will quickly be adopted in daily life. It is therefore important to customise them with logo, contact details, website.
The advertising pen is an ideal object for a trade show because it can be used immediately to take notes. Easy to distribute, there is a wide range of advertising pens in plastic or metal depending on the distribution and desired utility. An inexpensive plastic pen is perfect for large-scale distribution. Conversely, a higher quality metal pen may be offered to qualified prospects when they participate in an on-booth demonstration or agree to provide contact information.
Another classic, the customised key ring offers a larger branding surface for inscribing the logo, contact details or an illustration. A real business card; the key ring is an everyday object quickly adopted by recipients. To stand out from competitors it is interesting to distribute a key ring with another function such as bottle opener or flashlight.
Promotional bags: a mobilecommunication medium
Customised business bag is an ideal communication support for a trade show. Standing out from traditional pens or key rings, the promotional bag meets an immediate need of visitors to the show. In fact, it is an ideal tool for storing brochures and promotional items collected at the show. It is interesting to insert a light brochure in the bag to encourage visitors to come to your stand: give a demonstration, a diagnosis or take part in a competition…
As a true mobile advertising medium, business bags offer a large surface area for marking. With a handle wide enough to be worn on the shoulder, the promotional bag is reused in everyday life for shopping, a picnic, etc. For this reason, it is better to choose fabric bags which are often reused.
The difficulty with an advertising bag is choosing between a good quality, durable bag and a more economical bag which might fail quickly and cause a negative image for the company.
For a more targeted professional audience, it is relevant to offer recycled cardboard cases, a popular and easily reused business item. A branded recycled cardboard suitcase brings an ecological and eco-responsible dimension to your company.
1st communication mediumin a salon: yourself!
It is important not to forget that the primary communication support at a trade show is you! The booth must offer good visibility to the brand with a clear presentation of the company's activities. Thus, employees should wear customised advertising textiles in the company colours branded with the company’s logo. Likewise, we must not forget traditional promotional items at a show such as pens, lanyards, etc.
In order to explain your activity, you can reveal your services on adapted event materials that encourage reading.
Finally, with advertising furniture that is easy to transport and customised with the company's logo and contact details, it is possible to offer a rest area appreciated by visitors. An inflatable beanbag helps prospects to relax and encourages discussion.